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"... there seem to be lots of questions around significance testing, and in particular what the heck is the p-value is, and how to interpret it to help best make sound business decisions."
Let's change that right now.  Pulling Back The Curtain on P-Values (or How I Learned To Love Small Data) conversionxl.com For all of the talk about how awesome (and big, don’t forget big) Big data is, one of the favorite tools in the conversion optimization toolkit, A/B Testing, is decidedly small data. Optimization, winners and losers, Lean this that or the other thing... |
