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Brands like Lexus are testing out social media partnerships.
 As WhoSay's 'Celebs Unfilitered' Network Grows, More Marketers Look to Stars for Branded Content www.adweek.com On Oscar weekend, actress Rosario Dawson will open a pop-up store in Los Angeles to promote Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture and content. |
