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ADWeek - Brandweek is back! The New York Times talks to executive editor Jim Cooper about...

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Brandweek is back! The New York Times talks to executive editor Jim Cooper about reviving the brand for special reports.


Brandweek’s Obituary Proves Premature
www.nytimes.com
The publication, which reported on consumer product marketing for almost 20 years until its closing in April 2011, is being revived, at least in name.