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ADWeek - Expect the ad industry to push back hard on this one.

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Expect the ad industry to push back hard on this one.


Senators Introduce Bill to Regulate Data Collection
www.adweek.com
"This booming shadow industry that generated more than $150 billion in 2012 and operates with very little scrutiny and oversight is making tremendous profits off practices that can be disturbing and totally unfair to consumers," said Rockefeller, in a statement.