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Peep Laja - Great weekend read that combines urgency, copy-testing & a solid framework that...

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Great weekend read that combines urgency, copy-testing & a solid framework that lead to significant revenue lifts.


How Creating a Sense of Urgency Helped Me Increase Sales By 332%
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In 2012, I launched a kind of ‘Groupon deal for musicians’, where I gave away $1,250 worth of products, including recording time, iTunes distribution, and