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Here are 5 reasons why you shouldn't combine mobile and desktop audiences for an A/B test


Why You Should Test on Mobile and Desktop Separately
conversionxl.com
While running A/B tests on all your traffic at once might seem like a good idea (to get a bigger sample size faster), in reality it's not. You need to target mobile and desktop audiences separately. Here are 5 reasons why. #1: Different things work W...