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He's back, and more earnest than ever.


Dr Pepper Ten Brings Back Fizzly Adams in Another Amusing Spoof of '70s Beer Ads
www.adweek.com
Masculinity was different in the '70s. It was gentler, hairier, John Denver-ier. And it was captured memorably in the outdoorsy beer ads of the era from brands like Coors and Hamm's. Lately it's been recaptured, amusingly if ridiculously, by Deutsch/LA in parodies of those ads for Dr Pepper Ten.