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Important Reminder for 2014:
Emotion in design matters. It will improve sales. Why? Because science. http://bit.ly/K2DH8z  I used to think emotion in design didn't matter. Then I read the research... conversionxl.com Did you know advertising research has shown emotional response to ads impact consumer's intent to buy by a factor of 3-to-1 for T.V commercials, and 2-to-1 for print? It's also long been recognized that Atmospheric Marketing - or "the effort to desig... |
