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ADWeek - In a growing trend, retailers are perfuming stores with near-subliminal scents....

Lisa oma blogi
In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier.


Something in the Air
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In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in...