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ADWeek - In this digital age, can you generate an experience specifically designed for vi...

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In this digital age, can you generate an experience specifically designed for virtual interaction and still have it resonate in a profound way?


Does a Person Need to Be Physically Present for a Brand Experience to Resonate?
www.adweek.com
What defines an experience? According to “the Internet,” an experience is “something that happens to somebody.” I like that definition. It’s vague without prerequisites and it does not delineate the environment or space.