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Peep Laja - "Let's test button color today. It has been so long since we changed it." From...

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"Let's test button color today. It has been so long since we changed it."

From our friends at KISSmetrics


How to Find a Winning A/B Testing Hypothesis
blog.kissmetrics.com
Let’s get into some powerful research methods to discover what’s keeping your visitors from turning into customers, and how you can use those points of friction to formulate viable hypotheses (theories) to test.