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ADWeek - Native mobile ads are the new focus.

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Native mobile ads are the new focus.


Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads
www.adweek.com
Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising model, providing consumers with credits for games, credit card points or brand samples in exchange for consuming ads or...