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ADWeek - New Gawker editor A.J. Daulerio hopes to replicate his winning formula from Dead...

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New Gawker editor A.J. Daulerio hopes to replicate his winning formula from Deadspin.


In Experiment, Gawker Goes 'Traffic Whoring'
www.adweek.com
A.J. Daulerio, the editor of Gawker’s Deadspin who was known for sensational stunts like publishing photos of what it claimed were Brett Favre’s naughty bits, hasn’t shed his unconventional approach now that he’s top editor of the company’s news and gossip flagship.