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Our friends over at Marketing Land have published a fine piece on UX & CRO, you should take a look.
 Conversion Optimization: Measuring Usability in the User Experience (UX) marketingland.com Here is the scenario: I am speaking at a conference about the 7 Facets of the User/Searcher Experience. Whenever I can, I try to provide case studies and usability test results to help illustrate each facet. Inevitably, there is somebody in the audience that stereotypes search engine optimization (S... |
