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USTA is changing rules and trying a more child-friendly approach.
 New Tennis CMO Focusing on Kids Market www.adweek.com A new set of rules will give players 10 and under the chance to play with scaled-down racquets and lower-bouncing balls on smaller courts. To help spread the message about the more kid-friendly approach, the U.S. Tennis Association has promoted managing director of marketing Sue Hunt, making her its... |
