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Peep Laja - Want Better Email Revenue? Send Late at Night - eMarketer http://t.co/YM3QkjUWfu

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Want Better Email Revenue? Send Late at Night - eMarketer http://t.co/YM3QkjUWfu


Want Better Email Revenue? Send Late at Night - eMarketer
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It might seem intuitive not to send emails after 8pm, but a study suggests that the conventional wisdom is wrong. In North America, emails sent between 8pm and 12am performed best in opens, clicks, transactions, revenue and order size.