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Peep Laja - While optimization is fun, it’s also really hard. We’re asking a lot of question...

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While optimization is fun, it’s also really hard. We’re asking a lot of questions.

Yuan Wright, Director of Analytics at Electronic Arts, will lead you through an open discussion about the challenges we all face – optimizer to optimizer.


The Hard Life of an Optimizer - Yuan Wright [Video]
conversionxl.com
Here's another presentation from ConversionXL Live 2015 (sign up for the 2016 list to get tickets at pre-release prices). While optimization is fun, it's also really hard. We're asking a lot of questions. Why do users do what they do? Is X actually inf...