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You hear this advice quite a bit: "you should run an A/A test first". What a waste of time http://conversionxl.com/aa-testing-waste-time/
 Why A/A/ Testing is a Waste of Time conversionxl.com The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to check whether my experiment is working?” I've been doing split and multivariate tests since 2004, and... |
