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08.03.2014, Peep Laja
#Icymi: That it costs 5-7x more to acquire a customer than it does to retain one isn't necessarily true. In this article, Tommy explains & simplifies the math behind Customer Lifetime Value. In case you don't know just how important this metric is, it will help you: - strategically create marketing budgets - identify your most profitable customers - be the basis for creating data informed marketing strategies - Help you retain & acquire more profitable customers Research from HubSpot , Eloqua , Shopify & more in here. How To Calculate & Increase Customer Lifetime Value conversionxl.com That it costs 5-7x more to acquire a customer than it does to retain one isn't entirely true. The origins of this myth can be traced back to the 1980's when the Technical Assistance Research Project published research that stated the cost of customer ...
07.03.2014, Peep Laja
New on ConversionXl: Tommy Interviews Noah Kagan of AppSumo about validating & scaling your business. Even if you already have a "validated" business, there's still a ton of value in this interview. In it they discuss: - Validating Your Business Idea - Creating a budget & working backwards - Getting your first customers - Getting referrals early on - Scaling outside of your initial customer base. This is probably one of the best interviews we've done yet, you don't want to miss this. Validating & Scaling Your Business w/ Noah Kagan of AppSumo conversionxl.com Is it possible to make $1,000 profit with no list, on a business that's less than 24 hours old? Noah Kagan did, using nothing but a $0.99 domain from Godaddy, his Facebook connections, Linkedin, Skype & Gtalk In this interview with Noah Kagan of A...
 
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