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Volkswagen shows its range, from poignant to comic, in quiet new spots for the P...
09.05.2012,
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Volkswagen shows its range, from poignant to comic, in quiet new spots for the Passat and Jetta. Ad of the Day: Volkswagen www.adweek.com This is a brand that's still happy to be driving away from the party while others are driving up to it.
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The Guardian huffed and puffed and made one of the year's best ads. Did it sell papers? The Spot: High on the Hogs bit.ly Newspapers aren't known for their compelling self-promotion. Yet in the grip of their existential crisis, that's what they need.
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Legacy journalism brands are betting consumers will keep the faith. Will they? In (Fill in the Blank) We Trust bit.ly Today, it’s not just mom’s love that news organizations must verify.
Take all of your vacation days already, says new Orbiz anthem spot.
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Take all of your vacation days already, says new Orbiz anthem spot. Ad of the Day: Orbitz www.adweek.com Don't worry gents: Orbitz thinks you look great in that skirt.
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The political site made Beltway journalism fresh and engaging. Is streaming news its next big play? Programming Politico's Future With Video bit.ly Last January in Iowa, Politico’s tireless Mike Allen sequestered himself under fluorescent lights in a room with a laptop and his omnipresent...
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Fox News jumps into the stream, with select cable providers. O'Reilly and Hannity, Live on Your iPad bit.ly
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As paper struggles, big-name journalists meet with the paper's top business exec. Secret Meeting Has 'Washington Post' Buzzing bit.ly The April 17 meeting was highly unusual for two reasons—the executive editor, Marcus Brauchli, wasn’t present, and the participants agreed not to...
Social startup Storify captures the imagination of journalists and brands.
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Social startup Storify captures the imagination of journalists and brands. Every Picture (and Tweet, and Clip) Tells a Story bit.ly With the presidential elections underway and the Olympics coming up, this is a big year for event-driven journalism—and for social publishing tool...
Poignant to political, a sampling of this year's top CLIO honorees.
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Poignant to political, a sampling of this year's top CLIO honorees. CLIO Awards: Best of the 2012 Winners bit.ly Chipotle, Intel, Volkswagen are among the top brands in this year's CLIO Awards.
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Ad sales head Mel Berning tries to keep rates growing. A+E Networks to Hit Market With Updated Lifetime bit.ly Mel Berning was carefully rearranging his silverware on the table at a French restaurant in midtown Manhattan last week when he deliberately and...
The New York Times takes a page from Google in four new :60s pushing the experie...
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The New York Times takes a page from Google in four new :60s pushing the experience of the digital edition. Ad of the Day: The New York Times www.adweek.com The creativity video, in particular, has that same palpable sense of possibility and connectedness that was so beautifully rendered in Google's...
The GMA producer on the chess game of morning news.
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The GMA producer on the chess game of morning news. First Mover: Tom Cibrowski bit.ly "There’s no better place to work than in morning television. It’s the daily charge of being shot out of a cannon before the sun rises."
The big winners from the National Magazine Awards.
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The big winners from the National Magazine Awards. 'Time' Is Magazine of the Year www.adweek.com 'New York,' 'The New Yorker' win multiple awards.
Hilarious BBH New York ads for the Weather Channel give celebs their own persona...
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Hilarious BBH New York ads for the Weather Channel give celebs their own personal forecasts. Ad of the Day: Weather.com www.adweek.com Simple, funny, social. This campaign has nothing but sunny skies.
YouTube's upfront features Jay-Z, Neon Trees, Flo Rida.
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YouTube's upfront features Jay-Z, Neon Trees, Flo Rida. YouTube Commits $200 Million in Marketing Support to Channels bit.ly YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl...
Using Facebook's Open Graph, the agency helped give bullies their due.
03.05.2012,
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Using Facebook's Open Graph, the agency helped give bullies their due. Portrait: Tenthwave bit.ly “I hate bullying,” says Drew Rayman. “I loved the opportunity to punch bullies back and give them a black eye.”
Adweek and AMC want your best upfront photos!
03.05.2012,
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Adweek and AMC want your best upfront photos! AMC Sponsors the Upfront's Best Stories www.adweek.com You could win an autographed Mad Men photo album and limited edition Mad Men print.
War and entertainment merge in 72andsunny's audacious new Call of Duty: Black Op...
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War and entertainment merge in 72andsunny's audacious new Call of Duty: Black Ops II campaign. Ad of the Day: Call of Duty, Black Ops II www.adweek.com In gaming, war is entertainment—it's just never been polite to say so.
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