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"Cuba imports cigars from him." The Most Interesting Man in the World returns fo...

13.03.2012, ADWeek

"Cuba imports cigars from him." The Most Interesting Man in the World returns for Dos Equis. Ad of the Day: Dos Equis www.adweek.com The Most Interesting Man in the World is back—and he's still interesting.

Hispanic stars like Sofia Vergara are marketing's new mainstream.

12.03.2012, ADWeek

Hispanic stars like Sofia Vergara are marketing's new mainstream. Old Brands, New Faces bit.ly Take a look at Sofia Vergara. Go ahead—everybody else is.

Adweek names LatinWorks as its 2012 Hispanic Agency of the Year.

12.03.2012, ADWeek

Adweek names LatinWorks as its 2012 Hispanic Agency of the Year. Hispanic Agency Of The Year www.adweek.com Austin, Texas-based LatinWorks has cause to celebrate, with multiple account wins, buzzworthy creative and awards at Cannes.

HISPANIC ISSUE: No group loves mobile or social media more than Hispanics. So, w...

12.03.2012, ADWeek

HISPANIC ISSUE: No group loves mobile or social media more than Hispanics. So, where are the brands? Marketers: A Demo Awaits You bit.ly You’d think marketers nationwide would clamor to connect with the Hispanic digital audience. Studies continue to show they not only lead the...

HISPANIC ISSUE: Stars like Sofia Vergara are marketing's new mainstream.

12.03.2012, ADWeek

HISPANIC ISSUE: Stars like Sofia Vergara are marketing's new mainstream. Old Brands, New Faces bit.ly Take a look at Sofia Vergara. Go ahead—everybody else is.

CaféMom launches bilingual site MamásLatinas. #HispanicIssue

12.03.2012, ADWeek

CaféMom launches bilingual site MamásLatinas. #HispanicIssue Parenting Sites Take Baby Steps to Reach Latinas bit.ly With Latinos accounting for a quarter of U.S. births, parenting websites are redoubling efforts to attract the burgeoning segment. But while some...

HISPANIC ISSUE: Producers populate YouTube with content targeting Hispanic youths.

12.03.2012, ADWeek

HISPANIC ISSUE: Producers populate YouTube with content targeting Hispanic youths. Studios Drawn to the Field of Streams bit.ly Plenty of digital content has died after producers preached the content-first approach: “If you put it on the Internet, they will buy ads.” Now,...

Guinness takes no chances in getting blokes to the pub this St. Patrick's Day.

12.03.2012, ADWeek

Guinness takes no chances in getting blokes to the pub this St. Patrick's Day. Ad of the Day: Guinness www.adweek.com Do men of a certain ilk need to be convinced to visit the pub and imbibe prodigious amounts of alcohol on St. Patrick's Day? Not in my experience. However, Guinness probably figures it shouldn't take any chances.

Four more issues planned for 2012.

09.03.2012, ADWeek

Four more issues planned for 2012. Hearst Gives Green Light to 'HGTV Magazine' bit.ly Hearst has given the green light to HGTV Magazine, once again bucking trends by launching a print magazine in a weak market.

The Bravo star banks on her BlackBerry for writing 'New York Times' best-sellers.

09.03.2012, ADWeek

The Bravo star banks on her BlackBerry for writing 'New York Times' best-sellers. Information Diet: Bethenny Frankel bit.ly "In the car, I’ll do a little bit of the newspaper, write articles on my BlackBerry, do interviews, write my book and look at Twitter. The New York...

On pitches, first impressions, the boss.

09.03.2012, ADWeek

On pitches, first impressions, the boss. Fast Chat: Initiative CEO Jim Hytner bit.ly "The beauty of coming from a client background and having done 20 years of that is that I’m about as tired of the agency world as a newborn baby is...

Why Google is so in love with antiquated technology.

09.03.2012, ADWeek

Why Google is so in love with antiquated technology. Ad of the Day: Google Play www.adweek.com The brand continues to celebrate the quaint technology systems of the past, even as it obliterates them.

Adweek's full coverage of SXSW Interactive.

09.03.2012, ADWeek

Adweek's full coverage of SXSW Interactive. Adweek's Live Coverage From SXSW Interactive www.adweek.com

Calle Sjönell starts next month.

08.03.2012, ADWeek

Calle Sjönell starts next month. Ogilvy Finds N.Y. Creative Chief at BBH www.adweek.com Ogilvy & Mather has poached from Bartle Bogle Hegarty to fill its top creative position in New York.

Focusing on social change, agency sets out to prove you can make money and make...

08.03.2012, ADWeek

Focusing on social change, agency sets out to prove you can make money and make a difference. Portrait: Galewill Design bit.ly Doing good and making money aren’t mutually exclusive.

Panelists have met the enemies of free time, and it's us.

08.03.2012, ADWeek

Panelists have met the enemies of free time, and it's us. Powerful Women at Work, Drudges at Home bit.ly Women have gotten ahead in the workplace while men are stepping up to do more housework. So why don’t these women feel more relaxed? This morning,...

Wearing glasses used to mark you as a hopeless social introvert. Nothing a littl...

08.03.2012, ADWeek

Wearing glasses used to mark you as a hopeless social introvert. Nothing a little marketing can't fix. Perspective: Shifting Focus bit.ly Last year, Americans dropped $8.37 billion on prescription eyeglasses, according to the Vision Council—a good portion of that going to pay for...

Apple's first ad for the new iPad. Is the new screen enough to get people excited?

08.03.2012, ADWeek

Apple's first ad for the new iPad. Is the new screen enough to get people excited? Ad of the Day: iPad www.adweek.com Give us bells and whistles, Apple. We're a superficial bunch.

VIDEO: JWT'S new CCO on his move and what he will or won't miss about Boulder.

08.03.2012, ADWeek

VIDEO: JWT'S new CCO on his move and what he will or won't miss about Boulder. Six Questions: Jeff Benjamin bit.ly

Infographic: American optimism in pessimistic times.

07.03.2012, ADWeek

Infographic: American optimism in pessimistic times. Data Points: Good Times, Bad Times bit.ly Americans still believe in themselves, their friends and family. But in areas further outside their control, like their jobs and the economy,...

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