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Draftfcb's latest Mass Effect 3 trailer captures the emotion of a game that's no...

28.02.2012, ADWeek

Draftfcb's latest Mass Effect 3 trailer captures the emotion of a game that's not that easy to advertise. Ad of the Day: Mass Effect 3 www.adweek.com Draftfcb San Francisco's new Mass Effect 3 spot does something few video-game ads have the confidence to try: It mixes live-action footage with shots created by the game's graphics engine. Somewhat surprisingly, it does so seamlessly.

Jeri Ward, Audi's new customer experience director, on fulfilling the brand prom...

28.02.2012, ADWeek

Jeri Ward, Audi's new customer experience director, on fulfilling the brand promise. First Mover: Jeri Ward www.adweek.com "I look at the entire customer journey, from shopping to ownership to repurchasing to the call center. It’s about taking the momentum of the marketing and making sure that it’s being fulfilled."

Adweek Women's Issue: A Q&A with Womenkind founders Kristi Faulkner and Sandy Sa...

28.02.2012, ADWeek

Adweek Women's Issue: A Q&A with Womenkind founders Kristi Faulkner and Sandy Sabean. New Model Agency: Womenkind www.youtube.com They explain why there should be an agency just for women.

Adweek's Women's Issue: A peek at today's women and the marketers that understan...

27.02.2012, ADWeek

Adweek's Women's Issue: A peek at today's women and the marketers that understand them. How to Talk to Women www.adweek.com Women have come so far—but you certainly couldn’t tell that from much of the advertising out there.

Taxi takes a walk on the wild side for Kraft's MiO liquid water enhancer.

27.02.2012, ADWeek

Taxi takes a walk on the wild side for Kraft's MiO liquid water enhancer. Ad of the Day: MiO www.adweek.com The makeover of wild animals into twentysomething "Millanimals" in Taxi's first ad for Kraft's MiO Energy water flavoring is a bit off-putting at first. That's probably because the animated cheetah, rhino and gazelle feel more like dudes than animals when dressed, groomed and gelled.

Can 18-24 males still be the prime marketing target when just 54% are employed,...

27.02.2012, ADWeek

Can 18-24 males still be the prime marketing target when just 54% are employed, the lowest rate since 1948? Coming of Age in the Down Economy www.adweek.com Pew finds young Americans are underemployed but optimistic

Female writers emerge as driving force behind comedy pilots.

27.02.2012, ADWeek

Female writers emerge as driving force behind comedy pilots. Who Said Women Aren't Funny? www.adweek.com In a ludicrous—and roundly derided—Vanity Fair column from 2007 titled “Why Women Aren’t Funny,” the late polemicist Christopher Hitchens argued that humor cannot be found in the absence of a Y chromosome. American television audiences might beg to differ.

Lucy Lawless eats gruesome crime TV for breakfast.

24.02.2012, ADWeek

Lucy Lawless eats gruesome crime TV for breakfast. Information Diet: Lucy Lawless www.adweek.com "I never Twitter—I’ve tried, but I can’t figure out how to leave a message."

Trailers for Wanderlust and eight less objectionable opening movies, all mashed...

24.02.2012, ADWeek

Trailers for Wanderlust and eight less objectionable opening movies, all mashed into 60 seconds. Trailer Mash 02 24 12 www.youtube.com

Spots employ torch-wielding mobs, literary references to urge consumers to "keep...

23.02.2012, ADWeek

Spots employ torch-wielding mobs, literary references to urge consumers to "keep an open mouth." Miracle Whip Unveils Storytelling Campaign www.adweek.com You say you hate Miracle Whip, but have you tried it? That’s the core question behind mcgarrybowen Chicago’s new campaign for the Kraft sandwich spread.

Every iPhone ad ever.

23.02.2012, ADWeek

Every iPhone ad ever. Apple's iPhone TV Ads: The Complete Campaign www.adweek.com Apple's "Get a Mac" campaign for the Macintosh computer set the bar for creativity in tech advertising. But in its wake, client and agency have quietly built up a remarkable campaign for the iPhone, now the company's signature product.

Wes Anderson directs two zany new commercials for the Hyundai Azera.

23.02.2012, ADWeek

Wes Anderson directs two zany new commercials for the Hyundai Azera. Ad of the Day: Hyundai www.adweek.com Film buffs who happen to catch the new spots for the Hyundai Azera premiering during this Sunday's Oscars telecast might think the car manufacturer is blatantly ripping off indie director Wes Anderson. As it turns out, Anderson himself directed the commercials.

Infographic: Movie theater attendance vs. online streaming.

22.02.2012, ADWeek

Infographic: Movie theater attendance vs. online streaming. Data Points: Big Screen www.adweek.com Even as more Americans download and watch movies online, the theater experience is more popular than ever.

Oscars preview: All the Best Picture nominees in 60 seconds.

22.02.2012, ADWeek

Oscars preview: All the Best Picture nominees in 60 seconds. Trailer Mash: Oscar's Best Films 2012 www.youtube.com Haven't chosen your best film yet, Academy members? Take 60 seconds to judge all the nominees.

Shock Top beer: another brand obsessed with the Mayan apocalypse.

22.02.2012, ADWeek

Shock Top beer: another brand obsessed with the Mayan apocalypse. Ad of the Day: Shock Top www.adweek.com Rest assured: If the world does come to a dramatic, fiery end in 2012, it won't stop advertisers from hawking their wares.

Inside Fallon surreal homage to Queen's "Bohemian Rhapsody" for the Cosmopolitan...

21.02.2012, ADWeek

Inside Fallon surreal homage to Queen's "Bohemian Rhapsody" for the Cosmopolitan of Las Vegas. The Spot: Rhapsody in Vegas www.adweek.com To reach the "curious class," the hotel needed a less traditional ad campaign—one that would stand out in a crowded (and recessed) market, mirror the property's approach to contemporary luxury, and pique curiosity with evocative, eccentric stories about what transpires inside the hotel.

Airlines, notorious for bad customer service, are tapping into social media to h...

21.02.2012, ADWeek

Airlines, notorious for bad customer service, are tapping into social media to help quell unhappy fliers—and stand out from rivals. Airline Lost Your Luggage? Tell It To Twitter www.adweek.com For disgruntled airline passengers, Twitter is the new squeaky wheel.

A history of shockvertising.

21.02.2012, ADWeek

A history of shockvertising. Advertising's Shock Troops www.adweek.com For consumers, it’s a not-so-fine line between love and disgust.

With mobile utilities wanting to keep users engaged, big events like the Oscars...

21.02.2012, ADWeek

With mobile utilities wanting to keep users engaged, big events like the Oscars are golden opportunities. TV Check-In Apps Get Social www.adweek.com Jeremy Lin and Pinterest weren’t Social Media Week’s only hot topics. Also dominating discussions was the maturation of second-screen experiences, especially when tied to TV’s biggest events.

See who you chose as the all-stars.

21.02.2012, ADWeek

See who you chose as the all-stars. Sports Media and Marketing MVPs www.adweek.com

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