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ADWeek bogi, sissekandeid 5645
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Advertisers still can't figure out how to target African Americans.
13.02.2012,
ADWeek
Advertisers still can't figure out how to target African Americans. Has Webster’s Redefined Urban? www.adweek.com What do you think of when you hear the word “urban?” Inner-city? Rap, hip-hop or Black, perhaps? I can’t imagine you think urban is defined by sad, blonde and brunette waifs, as retailer Urban Outfitter apparently does.
How the mobile industry is trying to keep lawmakers at bay.
13.02.2012,
ADWeek
How the mobile industry is trying to keep lawmakers at bay. Watching the Electeds www.adweek.com As the mobile advertising industry begins to capture more share of the marketing mix, it is also working aggressively to put in place privacy policies and guidelines to keep Washington from adopting stringent privacy laws that would crimp future revenues.
Facebook search found fundamentally lacking, say experts.
10.02.2012,
ADWeek
Facebook search found fundamentally lacking, say experts. Good Luck Finding Your Brand on Facebook www.adweek.com Met Life and Teleflora are among the brands whose Super Bowl spots either asked viewers to “find us on Facebook” or featured a Facebook icon rather than a website address. But can you find them?
Last word on the Super Bowl: the most-viewed spots on YouTube.
10.02.2012,
ADWeek
Last word on the Super Bowl: the most-viewed spots on YouTube. Adweek's Super Bowl Rewind: 27 Spots Break 1 Million Mark on YouTube www.adweek.com Five days after Super Bowl XLVI, here's our (probably) last word on this year's commercials—a trove of data on how the spots are doing on YouTube.
Ads for college savings, 1947 vs. 2012.
10.02.2012,
ADWeek
Ads for college savings, 1947 vs. 2012. Perspective: College Daze www.adweek.com When it comes to selling parents on saving for college, there's just one thing you need to do: freak them out.
Red Bull sponsors crazy person's planned free fall from edge of space.
10.02.2012,
ADWeek
Red Bull sponsors crazy person's planned free fall from edge of space. Ad of the Day: Red Bull www.adweek.com It seems a little risky to sponsor a daredevil in a stunt that could, if things go wrong, result in his body exploding 22 miles above the Earth. But Red Bull is willing to take that chance.
Luddites could miss out on as much as $8.2 billion per year.
10.02.2012,
ADWeek
Luddites could miss out on as much as $8.2 billion per year. Falling on Def Ears: Marketers Slow to Embrace HD Ads www.adweek.com Retention for HD spots was 18 percent higher than for standard-def spots, and that lift jumped as high as 28 percent when the ad in question was slotted in the “A” position of the commercial pod.
VIDEO: Catching up with Gerry Graf.
10.02.2012,
ADWeek
VIDEO: Catching up with Gerry Graf. Big Players, Big Ideas: Gerry Graf www.adweek.com For the Barton F Graf 9000 founder, it's all about the idea.
A dozen new movies to choose from, not all of them in the spirit of Valentine's...
10.02.2012,
ADWeek
A dozen new movies to choose from, not all of them in the spirit of Valentine's Day. Trailer Mash 02-10-12 www.adweek.com
Our advertising mashup for Super Bowl XLVI.
09.02.2012,
ADWeek
Our advertising mashup for Super Bowl XLVI. All the 2012 Super Bowl Ads in 2 Minutes www.youtube.com
TBS planning to leverage audio recognition tech for content, ads, even daily deals
09.02.2012,
ADWeek
TBS planning to leverage audio recognition tech for content, ads, even daily deals Turner Embraces Social TV, Interactive Ads Via Conan App www.adweek.com Starting on Monday, Coco’s getting his own app. And like the Harvard educated funnyman, this app’s going to be pretty clever.
North American CEO takes on the N.Y. office.
09.02.2012,
ADWeek
North American CEO takes on the N.Y. office. Fast Chat: Y&R's Carter Murray www.adweek.com Murray discusses the various moves at Y&R New York and his priorities going in.
New Barbie campaign opens the giant pink doors to her Dream Closet.
09.02.2012,
ADWeek
New Barbie campaign opens the giant pink doors to her Dream Closet. Ad of the Day: Barbie www.adweek.com These 30 seconds of bedazzled bliss—from Minneapolis agency Peterson Milla Hooks—do an excellent job of awakening the girly-girl within.
Infographic: The Social Media Universe.
08.02.2012,
ADWeek
Infographic: The Social Media Universe. Data Points: Social System www.adweek.com Social media has gone global. But usage varies widely by region, according to a report on global social media adoption by Forrester Research.
Our annual epic mashup!
08.02.2012,
ADWeek
Our annual epic mashup! Super Bowl XLVI Mashup: All the Commercials in 2 Minutes www.adweek.com It's an Adweek tradition—taking all the commercials from the Super Bowl and squashing them down into a two-minute speed recap.
A new ad platform for music-lyrics websites? Sing it with me…
08.02.2012,
ADWeek
A new ad platform for music-lyrics websites? Sing it with me… Targeting the Tone Deaf www.adweek.com ToneMedia, the latest spin on the ad network model, allows brands to target John Lennon-loving cat owners.
Who's your favorite on-screen talent?
07.02.2012,
ADWeek
Who's your favorite on-screen talent? Five Commercial Actors You Should Know www.adweek.com For marketers, a good actor can be the difference between lackluster and through-the-roof numbers. Sharply drawn characters help graft meaning onto products by giving them a sense of back story and continuity, a familiarity that goes a long way toward cementing a connection.
Magazines change the way they present subscriber issues.
07.02.2012,
ADWeek
Magazines change the way they present subscriber issues. What the Newsstand Hides www.adweek.com Magazines have more freedom to play with the version they send to subscribers when, as one editor put it, they don’t have to “whore themselves to the newsstand.”
Boost Mobile's creepy new commitment to its customers.
07.02.2012,
ADWeek
Boost Mobile's creepy new commitment to its customers. Ad of the Day: Boost Mobile www.adweek.com The carrier tries to calm your nerves in this horror spot from 180LA.
Celtra first to roll out rich media mobile ads on Facebook platform.
07.02.2012,
ADWeek
Celtra first to roll out rich media mobile ads on Facebook platform. Coors Light Among First to Run Facebook Mobile Ads—Via Celtra, Not Facebook www.adweek.com Facebook is apparently poised to get serious about mobile advertising in the near future, as it looks to finally cash in on its whopping audience of 425 million mobile users.
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