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Tampon ads, 1963 vs. 2011. Yep, still awkward.
12.01.2012,
ADWeek
Tampon ads, 1963 vs. 2011. Yep, still awkward. Perspective: The Lady Problem www.adweek.com Betty Friedan’s The Feminine Mystique appeared in 1963, helping to usher in an era in which topics like the menstrual cycle shook off the taboo label. Did tampon advertising follow? Well, yes and no.
Brian and Stewie from 'Family Guy' argue over how to pronounce "Wheat Thins."
12.01.2012,
ADWeek
Brian and Stewie from 'Family Guy' argue over how to pronounce "Wheat Thins." Ad of the Day: Wheat Thins www.adweek.com For its latest spot from ad agency Being in New York, Wheat Thins has enlisted a famous pair of spokes-cartoons: Brian and Stewie from Family Guy.
Who's the next Anna Wintour, David Remnick or Graydon Carter? Adweek looks at th...
11.01.2012,
ADWeek
Who's the next Anna Wintour, David Remnick or Graydon Carter? Adweek looks at the possibilities. These Condé Nast Editors in Chief Won't Be at Their Magazines Forever www.adweek.com A (premature) look at who's in the wings.
Are infographics the scourge of the Web?
11.01.2012,
ADWeek
Are infographics the scourge of the Web? Infographic Overload? www.adweek.com The Web has been deluged with infographics in recent months, as more news sites and blogs (including Adweek) embrace them as part of their editorial mix. But some journalists and bloggers have had enough.
Sound recognition app now directs viewers to more content, deals.
11.01.2012,
ADWeek
Sound recognition app now directs viewers to more content, deals. Shazam to Power Up to a Third of Super Bowl Ads www.adweek.com Shazam, the novel app iPhone once used as a selling point for its app store, is in monetization mode.
Meet the cult Weather Channel meteorologist who sells weather predictions to the...
11.01.2012,
ADWeek
Meet the cult Weather Channel meteorologist who sells weather predictions to the channel's advertisers. Blustery With a Chance of Down Parkas www.adweek.com Six months ago, The Weather Channel hired a meteorology whiz. Only this one won’t be doing the five-day forecast in front of a green screen.
See the stunning 'Dragon Tattoo' opening title sequence that audiences are appla...
11.01.2012,
ADWeek
See the stunning 'Dragon Tattoo' opening title sequence that audiences are applauding. Ad of the Day: 'The Girl With the Dragon Tattoo' www.adweek.com Usually it's the trailers that do the heavy lifting in promoting a film. But in the case of David Fincher's The Girl With the Dragon Tattoo, it's the opening title sequence that's drawing rave reviews.
Pandora, Spotify and others need revenue—and where they want to get it from is r...
10.01.2012,
ADWeek
Pandora, Spotify and others need revenue—and where they want to get it from is ruffling a few feathers. This week's Adweek cover story. Streaming Music Has A Problem—It's a Huge Success www.adweek.com Online radio’s very survival depends on stealing ad dollars from its traditional counterpart, and it needs to do it fast.
University of Pennsylvania professor Joseph Turow on how data-driven advertising...
10.01.2012,
ADWeek
University of Pennsylvania professor Joseph Turow on how data-driven advertising is shaping the world. The Rise of Media Quants www.adweek.com The promise of the Internet was a digital world in which the consumer was king. But in The Daily You, Joseph Turow, a professor of communications at the University of Pennsylvania’s Annenberg School, argues that today’s hypercustomized media landscape is actually minimizing consumers’ power.
Inside Mini's epic two-minute cinema ad, based on six words written by a fan.
10.01.2012,
ADWeek
Inside Mini's epic two-minute cinema ad, based on six words written by a fan. The Spot: A Mini Masterpiece www.adweek.com Butler, Shine, Stern & Partners and director Erich Joiner brought Mathew Foster's words to life in an epic spot that's wild, energetic, surreal and fun-loving—and has something of a twist ending.
Angela Wei hire continues crossover trend.
10.01.2012,
ADWeek
Angela Wei hire continues crossover trend. Arnold NY Finds Digital Chief Inside Time Inc. www.adweek.com The crossover between agencies and media owners continues. This time, however, it's the other way around.
An army of T-shirted nonconformists declare their uniqueness in Deutsch's new an...
10.01.2012,
ADWeek
An army of T-shirted nonconformists declare their uniqueness in Deutsch's new anthem spot. Ad of the Day: Dr Pepper www.adweek.com If you're unique, Dr Pepper is the mass-produced beverage for you. So says the brand in a new campaign from Deutsch/LA titled "Always One of a Kind."
3 percent cut affects N.Y., West Coast offices.
10.01.2012,
ADWeek
3 percent cut affects N.Y., West Coast offices. Client Cutbacks Trigger Ogilvy Layoffs www.adweek.com The Ogilvy Group this week is laying off nearly 60 staffers at its New York and West Coast offices largely because clients have cut back on spending.
At CES, the next wave of gadgets meets the media that power them (Apple and Micr...
09.01.2012,
ADWeek
At CES, the next wave of gadgets meets the media that power them (Apple and Microsoft be damned). Get Your Geek On www.adweek.com The Consumer Electronics Show has still got juice for some 140,000 gadget hounds, journalists and other citizens of the world of tech set to descend on Las Vegas this week for the annual expo.
A new poll finds that brand leaders are seeing more economic red flags in the ne...
09.01.2012,
ADWeek
A new poll finds that brand leaders are seeing more economic red flags in the new year than their agency peers. Marketers and Agencies Split on 2012 Prospects www.adweek.com Marketing leaders—in contrast to their more buoyant agency brethren—generally seem more cautious than optimistic about growth in the new year. And, of course, who would know better than those who control the purse strings?
End of an era.
09.01.2012,
ADWeek
End of an era. 150 Reasons to Mourn Target and Wieden & Kennedy's Split www.adweek.com Target's unexpected split with Wieden + Kennedy ends one of the most fruitful creative advertising partnerships of recent years. The pair produced a seemingly endless string of wonderful slice-of-life spots.
Supreme Court hearing on broadcast indecency pits FCC against Fox and ABC.
09.01.2012,
ADWeek
Supreme Court hearing on broadcast indecency pits FCC against Fox and ABC. The Supremes Get Indecent Proposals www.adweek.com For the first time in 33 years, when they cited George Carlin’s “Seven Dirty Words” in granting the FCC the authority to set rules to protect children from indecent or offensive content, the Supremes will visit the agency’s rules in a one-hour, rapid-fire oral argument pitting the FCC against Fox an...
Single copies of magazines are delivering a brisk business via digital subscript...
09.01.2012,
ADWeek
Single copies of magazines are delivering a brisk business via digital subscriptions plays. Tablets Helping Publishers Sell Back Issues www.adweek.com Here’s some good news publishers probably didn’t anticipate when they started selling their titles on the iPad.
A cunning thief turns out to be LG's best salesman.
09.01.2012,
ADWeek
A cunning thief turns out to be LG's best salesman. Ad of the Day: LG www.adweek.com Posted to YouTube on Dec. 28 under the innocuous title "smart thief caught on cam," this video shows the odd behavior of an electronics-store thief, who seems to have a curious relationship with the shop's security cameras.
With new Cox partnership, Google extends its linear television footprint.
09.01.2012,
ADWeek
With new Cox partnership, Google extends its linear television footprint. Google Expands Its TV Advertising Business www.adweek.com Four years ago, Google got into the TV advertising business when it began selling inventory on cable networks to its stable of advertisers much in the same way YouTube sells ads against its video programming online. Now, Google seems to be expanding that program.
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