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MediaVest pro will oversee entertainment, animation sales at Turner.
06.01.2012,
ADWeek
MediaVest pro will oversee entertainment, animation sales at Turner. Donna Speciale Jumps To Turner www.adweek.com Another preeminent media agency veteran has hopped over to the other side of the negotiating table, as MediaVest ace Donna Speciale has accepted the top ad sales post at Turner Broadcasting System’s entertainment division.
DDB Chicago visits the mean streets in gritty first Starburst ad.
06.01.2012,
ADWeek
DDB Chicago visits the mean streets in gritty first Starburst ad. Ad of the Day: Starburst www.adweek.com DDB takes over for TBWA with a new product to pitch but a similarly quirky approach.
CBS, Turner Sports broker corporate sponsorship for insurance company.
06.01.2012,
ADWeek
CBS, Turner Sports broker corporate sponsorship for insurance company. Northwestern Mutual Scores NCAA Partnership www.adweek.com Northwestern Mutual has brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services categories.
Denny's CMO on movie tie-in, the economy, Super Bowl.
06.01.2012,
ADWeek
Denny's CMO on movie tie-in, the economy, Super Bowl. Fast Chat: Denny's CMO Frances Allen www.adweek.com Frances Allen, chief marketing officer at Denny’s, discusses why she’s picky when choosing movie sponsorships—such as the recent Arthur Christmas tie-in—how she feels about the economy and why her brand isn’t returning to the Super Bowl this year.
'Faux Game Show' and a 'Faux Talk Show' to be added in 2012.
06.01.2012,
ADWeek
'Faux Game Show' and a 'Faux Talk Show' to be added in 2012. On Heels of 'Portlandia' Premier, IFC Has Green-Lit Two New Original Comedies www.adweek.com On the heels of a star-studded premier for the second season of hit Portlandia last night, IFC plans to add two new original programs to the its primetime slate in 2012, according to multiple sources with knowledge of the programming.
VIDEO: Goodby, Silverstein's Margaret Johnson on why male-female creative partne...
05.01.2012,
ADWeek
VIDEO: Goodby, Silverstein's Margaret Johnson on why male-female creative partnerships succeed. Six Questions: Margaret Johnson www.adweek.com
Good news for Trada.
05.01.2012,
ADWeek
Good news for Trada. Crowdsourced Advertising Startup Trada Raises $9M in Funding www.adweek.com The power of the crowd seems to be paying off for Boulder, Colo.-based advertising startup Trada.
Awesome CPR instruction from Vinnie Jones and the Bee Gees.
05.01.2012,
ADWeek
Awesome CPR instruction from Vinnie Jones and the Bee Gees. Ad of the Day: British Heart Foundation www.adweek.com Thanks to this new PSA from Grey London, you can learn a new and idiot-proof way of performing CPR that should be difficult to forget.
NBC sells out Super Bowl spots thanks to loads of automotive.
03.01.2012,
ADWeek
NBC sells out Super Bowl spots thanks to loads of automotive. Auto Dollars Drive NBC Super Bowl Sellout www.adweek.com The network looks to have outpaced Fox’s record automotive haul of a year ago.
Tostitos debuts a corny spokesbag with a troubled past.
03.01.2012,
ADWeek
Tostitos debuts a corny spokesbag with a troubled past. Ad of the Day: Tostitos www.adweek.com Remember that time you were high at a friend's house and had a conversation with a bag of tortilla chips? Odds are they were Tostitos, suggests a new campaign.
Social network reaches out to agencies.
03.01.2012,
ADWeek
Social network reaches out to agencies. Facebook Picks Judges for Ad Awards www.adweek.com In its latest attempt to build a better relationship with agencies and brands, Facebook is relying on an ad industry staple—a new set of awards.
Retailer shifts toward multi-shop approach.
03.01.2012,
ADWeek
Retailer shifts toward multi-shop approach. Penney-Saatchi Split Ends Single Lead Agency Model www.adweek.com J.C. Penney’s split with Saatchi & Saatchi comes a month after the retailer added Peterson Milla Hooks to its creative roster and amid the company’s shift toward a multi-agency model. The retailer also hired Mother recently.
Suppliers say 'iTV' could reach consumers in 2012.
03.01.2012,
ADWeek
Suppliers say 'iTV' could reach consumers in 2012. Rumors Build Around Apple TV www.adweek.com It looks like consumers may get their hands on Apple's long-rumored iTV next year.
The 10 most-read advertising stories on Adweek.com this year.
30.12.2011,
ADWeek
The 10 most-read advertising stories on Adweek.com this year. Adweek.com's Top 10 Advertising Stories of 2011 www.adweek.com Here are the 10 most-read advertising and branding stories published on Adweek.com in 2011.
This week, we're looking back at the most-read stories of 2011 on Adweek.com. To...
29.12.2011,
ADWeek
This week, we're looking back at the most-read stories of 2011 on Adweek.com. Today we look at television stories. Adweek.com's Top 10 Television Stories of 2011 www.adweek.com Here are the 10 most-read television stories published on Adweek.com in 2011.
This week, we're looking back at the most-read stories of 2011 on Adweek.com. To...
28.12.2011,
ADWeek
This week, we're looking back at the most-read stories of 2011 on Adweek.com. Today we look at press stories. Adweek.com's Top 10 Press Stories of 2011 www.adweek.com Here are the 10 most-read press stories published on Adweek.com in 2011.
This week, we're looking back at the most-read stories of 2011 on Adweek.com. We...
27.12.2011,
ADWeek
This week, we're looking back at the most-read stories of 2011 on Adweek.com. We start today with technology stories. Adweek.com's Top 10 Technology Stories of 2011 www.adweek.com Here are the 10 most-read technology stories published on Adweek.com in 2011.
Startup announces Swarm program, launches with Disney.
23.12.2011,
ADWeek
Startup announces Swarm program, launches with Disney. Kiip Rethinks Mobile Gaming Ads www.adweek.com Back in April, startup Kiip announced a new advertising platform for mobile games, offering what it called "real-world rewards for virtual goods." Today CEO Brian Wong is announcing a new twist on the idea, called the Swarm, with Walt Disney Studios as the first advertiser.
Exclusive data from Bluefin Labs.
22.12.2011,
ADWeek
Exclusive data from Bluefin Labs. Social Data Uncovers Brand, TV-Show Affinity www.adweek.com To reach consumers most likely to mention Walmart on social media, marketers might have luck targeting shows with, well, less than lofty themes.
Without media dollars, program seeks new model.
21.12.2011,
ADWeek
Without media dollars, program seeks new model. Anti-Drug Campaign Takes Funding Hit www.adweek.com How do you support an advertising campaign designed to steer adolescents away from drugs without additional media dollars? Such is the daunting challenge facing the Office of National Drug Control Policy, whose media budget for the “Above the Influence” effort has been eliminated.
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