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Agency leaders' outlook for 2012.
14.12.2011,
ADWeek
Agency leaders' outlook for 2012. Tough Year Ahead for Ad Industry www.adweek.com Media agencies have shrunk their ad spending forecasts, Publicis Groupe is clamping down on hiring and salaries, and MDC Partners CEO Miles Nadal is seeing a deceleration in marketer spending. Looks like 2012 will be another tough year.
Is Klout out?
14.12.2011,
ADWeek
Is Klout out? A Million Little Klouts www.adweek.com The influence measurement service suddenly finds itself battling back against a multitude of new competitors.
Santa admits his dirty little secret in great Unicef ad.
14.12.2011,
ADWeek
Santa admits his dirty little secret in great Unicef ad. Ad of the Day: Unicef www.adweek.com "I don't do poor countries."
Big chains move in on mom-and-pop farms' turf.
14.12.2011,
ADWeek
Big chains move in on mom-and-pop farms' turf. A Holiday Tale: The Christmas Tree Wars www.adweek.com The sale of fresh-cut Christmas trees may not rack up the billions spent on clothing or electronics at this time of year, but Americans did buy 27 million holiday conifers last year, dropping $976 million in the process.
Inside one of the year's most powerful anti-bullying PSAs.
13.12.2011,
ADWeek
Inside one of the year's most powerful anti-bullying PSAs. The Spot: Victim and Villain www.adweek.com Bullying is usually painted in black and white as persecution of the good by the evil. Everynone directors Daniel Mercadante, Will Hoffman, and Julius Metoyer saw gray areas.
Bottlenose dashboard aims to make social streams smarter.
13.12.2011,
ADWeek
Bottlenose dashboard aims to make social streams smarter. Managing the 'Sharepocalypse' www.adweek.com Call it information overload, drinking from a firehose or “sharepocalypse.” Social media feeds are only increasing in speed, and as the content piles up, users tend to tune out.
Adweek unveils its Global, U.S., and Digital Agencies of the Year.
12.12.2011,
ADWeek
Adweek unveils its Global, U.S., and Digital Agencies of the Year. Agency of the Year Revealed www.adweek.com
Adweek Agency of the Year: AKQA.
12.12.2011,
ADWeek
Adweek Agency of the Year: AKQA. Agency of the Year: AKQA www.adweek.com The Silicon Valley favorite has a banner year.
Adweek Agency of the Year: mcgarrybowen.
12.12.2011,
ADWeek
Adweek Agency of the Year: mcgarrybowen. Agency of the Year: Mcgarrybowen www.adweek.com Old world, new times, slam dunk.
Adweek Agency of the Year: BBDO Worldwide.
12.12.2011,
ADWeek
Adweek Agency of the Year: BBDO Worldwide. Agency of the Year: BBDO www.adweek.com As many agencies struggle to reinvent themselves, a transformed BBDO takes flight, scoring business and creative plaudits.
Meet the Beatles (again) in Apple's new iTunes spot.
12.12.2011,
ADWeek
Meet the Beatles (again) in Apple's new iTunes spot. Ad of the Day: iTunes www.adweek.com This year's spot from TBWA\Media Arts Lab is more inventive than last year's, featuring an animated journey over Beatles album covers—from Please, Please Me through Abbey Road—as "Magical Mystery Tour" plays.
Rumors swirl as NBC tries to find Matt Lauer replacement.
12.12.2011,
ADWeek
Rumors swirl as NBC tries to find Matt Lauer replacement. Reporting From Baghdad, I'm Ryan Seacrest www.adweek.com The rumors last week about NBC considering Ryan Seacrest as a replacement for Matt Lauer on The Today Show raised some eyebrows in the blogosphere. Isn’t The Today Show still in the news division at NBC?
Paul Mazursky tries the one thing he hasn't done yet: film criticism.
12.12.2011,
ADWeek
Paul Mazursky tries the one thing he hasn't done yet: film criticism. First Mover: Paul Mazursky www.adweek.com "A.O. Scott, I like. Anthony Lane. I don’t always agree with everybody, but Anthony Lane is special. Joe Morgenstern is good. There’s about six of them. But then there are about 106 who, well, you know."
Twitter accounts and hashtags could be "the new URL."
09.12.2011,
ADWeek
Twitter accounts and hashtags could be "the new URL." Twitter Redesign Emphasizes Simplicity, Brand-Friendliness www.adweek.com Twitter executives unveiled a new version of the company's website and mobile apps yesterday in San Francisco, one that should make the messaging service friendlier to both casual users and advertisers.
'The Young Turks' host consumes a breakfast of wholesome news to start his day.
09.12.2011,
ADWeek
'The Young Turks' host consumes a breakfast of wholesome news to start his day. Information Diet: Cenk Uygur www.adweek.com "I get up and immediately read all my emails from my 18 different accounts, and then I dive into Huffington Post and some other blogs--Think Progress, Crooks and Liars, and then the AP."
Weirdest ad of the season … is from Walmart?!
09.12.2011,
ADWeek
Weirdest ad of the season … is from Walmart?! Ad of the Day: Walmart www.adweek.com This is basically what you'd get if you fed the Quiznos Spongmonkeys through the John St. catvertising grinder.
'New Year's Eve' meets 'Tinker Tailor Soldier Spy' in our weekly movie-preview m...
09.12.2011,
ADWeek
'New Year's Eve' meets 'Tinker Tailor Soldier Spy' in our weekly movie-preview mashup. Trailer Mash 12-9-11 www.adweek.com
Six percent of U.S. online adults use Foursquare-like location apps.
08.12.2011,
ADWeek
Six percent of U.S. online adults use Foursquare-like location apps. Why Geolocation App Users Matter to Marketers www.adweek.com Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence.
Timepiece ads, 1947 vs. 2011.
08.12.2011,
ADWeek
Timepiece ads, 1947 vs. 2011. Perspective: Here's the Skinny www.adweek.com One of the lesser known dogfights of the branding world happens to belong to one of its most refined sectors: luxury wristwatches.
Is Michael Bay's latest Victoria's Secret holiday spot actually … almost romantic?
08.12.2011,
ADWeek
Is Michael Bay's latest Victoria's Secret holiday spot actually … almost romantic? Ad of the Day: Victoria's Secret www.adweek.com The holidays are upon us, and you know what that means: a new Michael Bay commercial for Victoria's Secret, the greatest gift of all!
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