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Go big or go home.

25.03.2015, ADWeek

Go big or go home. Ad of the Day: PNC's Dreamy Commercial Imagines the Ultimate Fairy-Tale Wedding www.adweek.com But are you buying it?

"It makes the NFL games a sure thing, a guaranteed buy and a guaranteed media op...

25.03.2015, ADWeek

"It makes the NFL games a sure thing, a guaranteed buy and a guaranteed media opportunity." Why Brands Should Care Less About Blackout Rules, More About Digital Streaming www.adweek.com First NFL worldwide digital distribution set for 2015.

The brand spends over $50 million a year on marketing.

25.03.2015, ADWeek

The brand spends over $50 million a year on marketing. MetLife Wants a New Lead Creative Agency to Reinvent Its 'Slow-and-Steady' Brand www.adweek.com Incumbent Crispin won't defend.

Awards, Amazon and a hunger for storytelling.

25.03.2015, ADWeek

Awards, Amazon and a hunger for storytelling. 3 Reasons to Believe Great Original Programming Is the Future of Digital Video www.adweek.com Wise men speak because they have something to say; fools because they have to say something. That's Plato. Simple words. Rich in meaning.

JFK got a shipment of 1,200 of these before signing the trade embargo.

25.03.2015, ADWeek

JFK got a shipment of 1,200 of these before signing the trade embargo. Why Cuba’s Best Cigar is Still Hot (Despite a 52-Year Embargo) www.adweek.com The full-flavored story of H. Upmann, JFK's favorite smoke.

Bloomberg Business' bullpen-style layout doesn't stop Joshua Topolsky from makin...

25.03.2015, ADWeek

Bloomberg Business ' bullpen-style layout doesn't stop Joshua Topolsky from making a place to call his own. How Bloomberg's Top Digital Editor Adds Personality to His Workspace www.adweek.com

"We listened to what millennials were asking, and one thing was being more conne...

25.03.2015, ADWeek

"We listened to what millennials were asking, and one thing was being more connected in a relationship kind of way." Can Karin Timpone Make Marriott More Millennial? www.adweek.com The Walt Disney marketing veteran packages hotels for a new generation of travelers.

A traditional ad that's far from traditional.

25.03.2015, ADWeek

A traditional ad that's far from traditional. OK Go's First Official Ad Is for Chinese Furniture, and It's Full of Optical Illusions www.adweek.com Lead singer Damian Kulash directs.

The Kraft Heinz Company will instantly become the world's 5th-largest food and b...

25.03.2015, ADWeek

The Kraft Heinz Company will instantly become the world's 5th-largest food and beverage company. Kraft Foods and Heinz Will Merge to Create a $28 Billion Grocery Powerhouse www.adweek.com The grocery game, already led by a handful of corporations with sprawling brand portfolios, is about to get a beefier new player.

For some, it's a question of creativity, not caution.

25.03.2015, ADWeek

For some, it's a question of creativity, not caution. Should Brands Book a .Sucks or .Porn Domain? www.adweek.com "If consumers want to trash a brand online, they will do so. Trying to combat it by purchasing these domains is a slippery slope."

Benjamin Moore's $50 million effort.

25.03.2015, ADWeek

Benjamin Moore 's $50 million effort. Benjamin Moore Debuts Its Biggest Ad Campaign Ever www.adweek.com The brand's first phase of work highlights product quality.

The Thickburger El Diablo, now available at Carl's Jr. and Hardee's.

25.03.2015, ADWeek

The Thickburger El Diablo, now available at Carl's Jr. and Hardee's . Carl's Jr. and Hardees Release 'Fast Food's Hottest Burger' Today www.adweek.com How 72andSunny created the spicy concept.

Meerkat app says its user numbers are jumping 30 percent a day.

25.03.2015, ADWeek

Meerkat app says its user numbers are jumping 30 percent a day. As Meerkat's User Growth Explodes, Here Are 4 Tools Marketers Want ASAP www.adweek.com Agencies weigh in on what should be next.

Famous foes square off and the "Best Idea Wins" in ads for the 2015 CLIO Awards...

25.03.2015, ADWeek

Famous foes square off and the "Best Idea Wins" in ads for the 2015 CLIO Awards - http://adweek.it/1Br4Fdu

Our roundup of must-have items picked by the Adweek staff.

25.03.2015, ADWeek

Our roundup of must-have items picked by the Adweek staff. This Week's Must Haves: a Super-Customizable Sensor That Tracks Pretty Much Anything www.adweek.com

Advertising drives choice, not consumption, according to a new study of alcohol...

25.03.2015, ADWeek

Advertising drives choice, not consumption, according to a new study of alcohol ads. Alcohol Ads Increased 400% Over 40 Years, But Americans Aren't Drinking More www.adweek.com Alcohol marketers have two reasons to feel good about the findings of a new academic study on advertising impact.

Amazingly, everyone loved the McDonald's food truck at SXSW (well, except for th...

24.03.2015, ADWeek

Amazingly, everyone loved the McDonald's food truck at SXSW (well, except for the other food trucks) - http://adweek.it/1BMOZ9a The McDonald's Food Truck at SXSW

Nielsen will provide data on Netflix and other OTT services.

24.03.2015, ADWeek

Nielsen will provide data on Netflix and other OTT services. How Are TV Networks Just Like Kimmy Schmidt? www.adweek.com They're in the dark when it comes to streaming data, but Nielsen may change all that.

Special agents Fox Mulder and Dana Scully are back in an upcoming The X-Files re...

24.03.2015, ADWeek

Special agents Fox Mulder and Dana Scully are back in an upcoming The X-Files reboot. Mulder and Scully Are Returning for The X-Files Miniseries www.adweek.com Twitter users want to believe in Fox reboot.

Waze is making a dent in location-based mobile advertising.

24.03.2015, ADWeek

Waze is making a dent in location-based mobile advertising. With Turn-by-Turn Directions, Google Thinks It Can Win in Mobile Advertising www.adweek.com Dunkin' Donuts, Panera Bread back up navigational app.

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