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Have you tried out Meerkat?

19.03.2015, ADWeek

Have you tried out Meerkat? Meerkat Restores Faith in SXSW's Startup Magic www.adweek.com Perhaps SXSW promoters should send Meerkat a thank-you card. Not since Foursquare's launch in 2009 has the festival surfaced such a hot app.

Up, up and away!

18.03.2015, ADWeek

Up, up and away! Agency Will Send Copywriter to Space If Enough People Like Its Facebook Page www.adweek.com FCB Paris looks to the skies.

These ladies pull no punches.

18.03.2015, ADWeek

These ladies pull no punches. 3 Salty Old Wives Shout Lies About Diesel in Sweet, Silly Ads From Volkswagen www.adweek.com Your cranky straight-talking grandmother might not think much of diesel engines, but Volkswagen would like her—and you—to reconsider.

Because why not?

18.03.2015, ADWeek

Because why not? Matthew McConaughey and Jimmy Kimmel Made 3 Local TV Ads for an Austin Video Store www.adweek.com For when you absolutely, positively must watch Hot Dog the Movie in its original VHS glory.

A California cool mix of dogs, surfboards and sun-drenched work spaces - http://...

17.03.2015, ADWeek

A California cool mix of dogs, surfboards and sun-drenched work spaces - http://adweek.it/1BJJOGQ A Tour of GreenLight Media & Marketing A California cool mix of dogs, surfboards and sun-drenched work spaces - http://adweek.it/1BJJOGQ

57% of Brits under 34 say they're willing to read sponsored content, as long as...

17.03.2015, ADWeek

57% of Brits under 34 say they're willing to read sponsored content, as long as it's good. Infographic: What Millennials Want From Native Ad Content www.adweek.com With more marketers putting their eggs in the native advertising basket, it's always good to hear that the tactic might actually be working.

Air France was No. 1 on YouTube, while Game of Thrones reigned on Facebook.

17.03.2015, ADWeek

Air France was No. 1 on YouTube, while Game of Thrones reigned on Facebook. Top 10 Branded Videos: Durex's Secret Bedroom Technology Takes Over YouTube www.adweek.com Durex's clever technology-bashing video is having a reverse effect, racking up 12 million views on this week's Adweek/Tubular top 10 branded video chart.

Every weapon has a history.

17.03.2015, ADWeek

Every weapon has a history. Ad of the Day: Here's What Happens When You Open a Gun Store in the Middle of NYC www.adweek.com A social experiment from Grey New York.

It's focused on building confidence and has proven quite popular, though some wo...

15.03.2015, ADWeek

It's focused on building confidence and has proven quite popular, though some women fear reinforcing stereotypes. At Male-Dominated SXSW, a Girls' Lounge Aims to Facilitate the Power Manicure www.adweek.com "Guys do deals," Ipsos Girls' Lounge CEO Shelley Zalis said. "Girls create relationships. I think there's confidence in the pack."

Instagram and Twitter will play key roles in getting the word out.

15.03.2015, ADWeek

Instagram and Twitter will play key roles in getting the word out. Saudi Arabian Activist Princess Reema Takes on Breast Cancer Awareness With More Social Media www.adweek.com At South by Southwest, Princess Reema Bint Bandar Al-Saud, launched a campaign against cancer that will rely heavily on social and mobile.

"Have you ever been in love?"

15.03.2015, ADWeek

"Have you ever been in love?" Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears www.adweek.com Who is Ava, really?

For SXSW marketers, smartphone apps are yesterday's news. Wearables are what mat...

15.03.2015, ADWeek

For SXSW marketers, smartphone apps are yesterday's news. Wearables are what matter: http://adweek.it/1Ch5FGr

No more messages about products you already bought.

14.03.2015, ADWeek

No more messages about products you already bought. Facebook Buys a Company That Could Solve an Annoying Online Ad Problem www.adweek.com Facebook announced it bought e-commerce search site TheFind.com.

What HBO cooked up for Game of Thrones at SXSW.

14.03.2015, ADWeek

What HBO cooked up for Game of Thrones at SXSW. Take a Tour of HBO's Pretty Awesome SXSWesteros Game of Thrones Activation [Video] www.adweek.com Think Fruit Ninja on steroids.

But it will be exactly like the original in one crucial way.

14.03.2015, ADWeek

But it will be exactly like the original in one crucial way. The Walking Dead Spinoff Will Share Only 6 Seconds With the Original www.adweek.com But expect a few Easter eggs, says exec producer David Alpert.

Tech-fueled exercise brands like SoulCycle and RadiusFitness are hoping SXSW wil...

14.03.2015, ADWeek

Tech-fueled exercise brands like SoulCycle and RadiusFitness are hoping SXSW will take them to the next level. At SXSW, Brands Are Playing Games With Your Health (in the Good Way) www.adweek.com The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest.

The delivery industry "needs to be completely ripped up and totally recreated."

14.03.2015, ADWeek

The delivery industry "needs to be completely ripped up and totally recreated." Rent the Runway CEO Tells SXSW: 'We Need to Put UPS and FedEx Out of Business' www.adweek.com Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception.

An Oxford vlogger is helping the brand reach new audiences.

13.03.2015, ADWeek

An Oxford vlogger is helping the brand reach new audiences. GE's New YouTube Program Gives Science a Pop Culture Twist www.adweek.com Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech.

Will 5 years be enough? #SXSW attendees think so.

13.03.2015, ADWeek

Will 5 years be enough? #SXSW attendees think so. Will the Internet of Things Come of Age in 5 Years? www.adweek.com Will IOT become so ubiquitous that marketers must change course—as when smartphones became part of non-techies' lives half a decade ago?

If you're into that sort of thing.

13.03.2015, ADWeek

If you're into that sort of thing. Infographic: Your Guide to Having a One Night Stand at SXSW www.adweek.com All the tools you'll need to score.

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