Callaway Golf Co. has named Factory Design Labs its creative agency of record after parting ways with San Francisco agency Eleven.
Factory Design Labs already handles digital duties for the golf equipment and apparel manufacturer. A Callaway representative declined to comment on why the company is no longer working with independent Eleven, which was awarded the account nearly three years ago when the marketer left Y&R Brands, Irvine, Calif.
(http://www.nytimes.com/2008/08/25/business/media/25addes.html?adxnnl=1&adxnnlx=1308834278-UTvsTO0mboodCuMni0bQ+w).
Denver-based Factory Design Labs, also an independent shop, works for clients like Oakley, The North Face, Revo, Aspen Skiing Co., Eagle Creek, and Killington Mountain Resort.  |
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