This Swedish ad for the Sony Ericsson Xperia by agency Storåkers McCann is loaded to the gunwales with innuendo, although some of the television’s jealousy is misplaced — there’s no way that guy is watching the big game (soccer, handball OR hockey) with his buddies on a phone. And as for its misgivings about its owner “playing with that thing again,” surely every TV has felt that way at one time or another. Maybe we'd all spend a bit more time renewing our vows with the television if it showed anything besides reality dreck, cop procedurals and overscripted award shows. Until then, might as well love that thing in your hand.