Twentieth Century Fox may have stumbled out of the gate by giving Rise of the Planet of the Apes the most cumbersome name imaginable, but they did produce this amusing viral video in which West African militiamen learn a valuable lesson about giving automatic weapons to monkeys. Since they don't mention the upcoming movie once during the whole thing, I'm assuming they're going for advertising by association, which I prefer to the beating-jokes-into-the-ground school of viral marketing. Now, let's all sit back and watch the racist comments pile up on YouTube.