The U.S. won a Gold Lion at the Cannes festival Monday in the Promo & Activation Lions category for an ingenious campaign that fuses politics and fashion: 4th Amendment Wear, a brand of clothes that have messages of silent protest against unlawful search printed in metallic ink on them, and thus are readable by TSA scanners.
This is not a way to make friends with the people who are groping you, but a clever idea nonetheless. The clothing is the brainchild of Tim Geoghegan.
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