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JWT's new creative chief knows a good Justin Bieber spot when he sees one.

07.03.2012, ADWeek

JWT's new creative chief knows a good Justin Bieber spot when he sees one. First Mover: Jeff Benjamin www.adweek.com "You can get caught up in the size [of JWT]. The key for me is: How do you simplify things? How can we remove layers, and how can we just start working?"

Virgin Mobile hilariously looks back at the life of Richard Branson.

07.03.2012, ADWeek

Virgin Mobile hilariously looks back at the life of Richard Branson. Ad of the Day: Virgin Mobile www.adweek.com Sir Richard Branson's entire life has been leading up to this day, when he can service everyone on Earth.

DDB's latest McDonald's ad has a timeless quality, seamlessly merging product an...

06.03.2012, ADWeek

DDB's latest McDonald's ad has a timeless quality, seamlessly merging product and brand. The Spot: Love Under the Arches bit.ly McDonald's has been airing ads lately about its suppliers and the quality of their ingredients. But the fast-food chain's core advertising theme...

Harley-Davidson turns to its riders and Twitter in new social effort.

06.03.2012, ADWeek

Harley-Davidson turns to its riders and Twitter in new social effort. Tweeters of the Pack bit.ly Twitter users @staci281, @Hacksaw and @RohammedAli are, respectively, an honors student, a chef and a third-grade teacher, but they have one thing...

Will four new shows be enough to pull ABC out of its rut?

06.03.2012, ADWeek

Will four new shows be enough to pull ABC out of its rut? Network Report Card Shows a Solid 'C' for ABC bit.ly With a dozen weeks to go before the 2011-12 broadcast season wheezes to a halt, ABC is suspended in a nearly airless equipoise between triumph and...

Big hires at meme central hints at 'real' journalism.

06.03.2012, ADWeek

Big hires at meme central hints at 'real' journalism. Can the BuzzFeed Formula Work For Real News? bit.ly BuzzFeed, the meme-centric social news site known for its reserves of offbeat content and silly cat photos, is stockpiling journalists—serious ones.

Did you see Cartier's almost four-minute ad on ABC, NBC or CBS on Sunday? Here's...

06.03.2012, ADWeek

Did you see Cartier's almost four-minute ad on ABC, NBC or CBS on Sunday? Here's what that was about. Ad of the Day: Cartier www.adweek.com If Cartier were a panther, it would travel the world staring down golden dragons and riding giant elephants.

Live Interactive Webcast: As election races heat up across the country, politica...

06.03.2012, ADWeek

Live Interactive Webcast: As election races heat up across the country, political marketers from campaigns both large and small have discovered new tactics that allow them to engage the public, target voters and spend their campaign dollars more efficiently. Click through to see our panel of experts and to register. (Webcast date: Wednesday, March 21 at 2PM ET.) What Every Political Marketer Should Know About Advertising During an Election Year event.on24.com

Attention, political marketers...

06.03.2012, ADWeek

Attention, political marketers... Advertising in an Election Year: What Political Marketers Should Know event.on24.com WEBINAR: 3/21 at 2PM ET. New tactics for engaging the public, targeting voters and spending campaign dollars more efficiently. Click to register.

The Hub network, a joint venture with Hasbro, sees redux of Gen X-targeted kids...

05.03.2012, ADWeek

The Hub network, a joint venture with Hasbro, sees redux of Gen X-targeted kids shows as a way to appeal to today's young demos. Discovery's The Hub Ponies Up bit.ly Under her cardigan, Margaret Loesch is wearing a black T-shirt with a cartoon pony on it. The pony, eyes closed, smile wide, appears to be cheering...

Post IPO, does the gaming giant need to see the advertising light?

05.03.2012, ADWeek

Post IPO, does the gaming giant need to see the advertising light? How Ads Could Ruin Zynga And Why They (Probably) Won't bit.ly Players can spend a lot of time chopping trees, quarrying rocks and planting grapes in CastleVille, all in the name of helping a princess build her...

In a growing trend, retailers are perfuming stores with near-subliminal scents....

05.03.2012, ADWeek

In a growing trend, retailers are perfuming stores with near-subliminal scents. Call it branding's final frontier. Something in the Air bit.ly In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in...

The tech giant finally gets its own advertising staff.

05.03.2012, ADWeek

The tech giant finally gets its own advertising staff. Condé Nast Primes Ars Technica for Its Big Moment bit.ly Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core...

Bewkes makes a strong push for TV Everywhere.

05.03.2012, ADWeek

Bewkes makes a strong push for TV Everywhere. New Streaming Services Strain to Retain bit.ly Jeff Bewkes gave the new media equivalent of FDR’s “the only thing we have to fear is fear itself” inaugural speech to investors at the Deutsche...

A look at the ad players lining up for the 2012 presidential race.

05.03.2012, ADWeek

A look at the ad players lining up for the 2012 presidential race. All the President's Admen bit.ly Political consultancies still dominate when it comes to creating ads for presidential candidates. After all, given their access to polling data and...

Shifting gender roles and the decline of men. What it means to brands.

05.03.2012, ADWeek

Shifting gender roles and the decline of men. What it means to brands. Man Down | Adweek www.adweek.com The future isn’t rosy for American males.

Anomaly scores with another Canadian hockey tribute for Budweiser.

05.03.2012, ADWeek

Anomaly scores with another Canadian hockey tribute for Budweiser. Ad of the Day: Budweiser www.adweek.com Budweiser is known as an all-American brand. But of late, it's found a sweet spot north of the border.

Portal pressuring content partners to join sales alliance with AOL, Microsoft.

02.03.2012, ADWeek

Portal pressuring content partners to join sales alliance with AOL, Microsoft. Yahoo Playing Ad Inventory Hardball bit.ly How badly does Yahoo want other publishers to join its fledgling sales alliance with Microsoft and AOL? So much so that it’s holding content...

Labeling went beyond factual and neutral warnings.

02.03.2012, ADWeek

Labeling went beyond factual and neutral warnings. FDA's New Cigarette Warning Labels Ruled Unconstitutional bit.ly The federal government is going to have to find another way to scare smokers.

New campaign from Digitas and Leo Burnett focuses on "data dilemma."

02.03.2012, ADWeek

New campaign from Digitas and Leo Burnett focuses on "data dilemma." Team Sprint's First TV Spot Stars Kevin Durant bit.ly Kevin Durant wants you to quit stressing your smartphone bill, and just watch him play.

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