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Despite surge in ad tech, context is still critical.
01.12.2011,
ADWeek
Despite surge in ad tech, context is still critical. Is Targeting Killing Content Advertising? www.adweek.com Thanks to an ad tech company boom, advertisers have more and more ways to reach people based on their individual characteristics, not necessarily the content they consume. So does that mean content doesn’t matter anymore? And that targeted advertising is going to conquer the Web?
Now this is how you advertise a car's auto-parking feature.
01.12.2011,
ADWeek
Now this is how you advertise a car's auto-parking feature. Ad of the Day: Volkswagen www.adweek.com Cool new things sometimes don't get the advertising they deserve. Finally, park assist does.
Lowe's Markham takes digital post at CP+B.
01.12.2011,
ADWeek
Lowe's Markham takes digital post at CP+B. Crispin Porter + Bogusky Fills Top Digital Creative Role With Lowe's Tom Markham www.adweek.com He’ll work on most accounts—including Microsoft and Kraft Foods—and report to chief creative officer Jeff Benjamin.
Spotify to become more content rich with app layer.
01.12.2011,
ADWeek
Spotify to become more content rich with app layer. Spotify Opens to Third-Party App Developers www.adweek.com Spotify will open its API to third-party app developers, adding a layer of content to its music-streaming service, the company announced today.
New Time Inc. CEO Laura Lang Talks with Adweek about leading companies through t...
01.12.2011,
ADWeek
New Time Inc. CEO Laura Lang Talks with Adweek about leading companies through transitions. Q&A: Time Inc. CEO Laura Lang www.adweek.com Time Warner surprised the media world on Wednesday when it picked Digitas CEO Laura Lang, a digital expert but publishing newbie, to run its magazine division, Time Inc. Lang spoke with Adweek a few hours after the announcement about facing Time Inc.'s baggage, being collaborative, and her favorite ...
Adweek webinar, Dec. 13 at 2 pm. Register here:
30.11.2011,
ADWeek
Adweek webinar, Dec. 13 at 2 pm. Register here: The Changing Ingredient Game: The Business Case for High Fructose Corn Syrup event.on24.com
Digitas CEO takes top job at Time Inc.
30.11.2011,
ADWeek
Digitas CEO takes top job at Time Inc. Time Inc. Picks Another Outsider as CEO www.adweek.com Time Warner has ended its nine-month search for a CEO for Time Inc., tapping Laura Lang, the CEO of major digital agency Digitas, for the job, The Wall Street Journal reported, and the company confirmed, on Wednesday.
Honda's great anti-holiday holiday spots with Patrick Warburton.
30.11.2011,
ADWeek
Honda's great anti-holiday holiday spots with Patrick Warburton. Ad of the Day: Honda www.adweek.com Amid all the holiday madness, any calming influence is more than welcome. In a world of crazy Christmas commercials, it's Honda and Patrick Warburton who are leading the way this season in dialing things back a notch.
While big video content sites vie for premium material, an early contender is st...
30.11.2011,
ADWeek
While big video content sites vie for premium material, an early contender is sticking to its indie roots—for good or for bad. Vimeo Goes Its Own Way www.adweek.com As the online video space grows ever more cutthroat, companies like YouTube, Netflix, and Hulu are all looking for a competitive edge in roughly the same way: through big-budget investments in professional content. But one company, Vimeo, has decided to take a different path.
Infographic: How much we'll spend this holiday, and on what.
30.11.2011,
ADWeek
Infographic: How much we'll spend this holiday, and on what. Data Points: Stockings, Unstuffed www.adweek.com
Our Q&A with Questlove, musician turned foodie.
29.11.2011,
ADWeek
Our Q&A with Questlove, musician turned foodie. Questlove's Other Drumsticks www.adweek.com The Roots' drummer Questlove recently supplied both beats and wings at Bon Appétit's new kitchen/party space to celebrate the launch of his soul food catering startup, Quest Loves Food.
Apple to teens (and their parents): You can have fun without an iPhone.
29.11.2011,
ADWeek
Apple to teens (and their parents): You can have fun without an iPhone. Ad of the Day: Apple iPod Touch www.adweek.com Hey, parents. Kids clamoring for an iPhone this holiday season? Meet them halfway with an iPod Touch.
Noah Brier on how Percolate can help brands tweet productively.
29.11.2011,
ADWeek
Noah Brier on how Percolate can help brands tweet productively. New Model Agencies: Percolate www.adweek.com New Model Agencies: Percolate
'Tis the season for shoplifting. Here are 10 items most at risk.
29.11.2011,
ADWeek
'Tis the season for shoplifting. Here are 10 items most at risk. Steal This www.adweek.com As America's retail brands gear up to welcome hordes of holiday shoppers, here's a little something they might keep in mind: One in every 11 people who walk through the door will walk out with at least one item he or she didn't pay for.
An adult grows younger, back through his troubled youth, in this powerful childr...
29.11.2011,
ADWeek
An adult grows younger, back through his troubled youth, in this powerful children's charity ad. The Spot: Origin Story www.adweek.com BBH London creatives Rory Hall and Melanie Lynch found a poignant way of illustrating British children's charity Barnardo's healing effect on youth.
Why it's back to basics for some publishers.
29.11.2011,
ADWeek
Why it's back to basics for some publishers. Tablets: Magazines Pull Back on Bells and Whistles www.adweek.com When the iPad launched, magazines rushed to shovel expensive rich-media features into their tablet editions. Now that the field is growing, however, with tablets like Amazon's Kindle Fire and Barnes & Noble's Nook Color, many magazines are rethinking their strategy and taking a simpler tack.
NCAA tournament viewers likely to come from multiple platforms.
29.11.2011,
ADWeek
NCAA tournament viewers likely to come from multiple platforms. CBS, Turner Expect Hoops to Net Big Bucks www.adweek.com Despite a softening ad marketplace, CBS and Turner Sports are close to locking in the first major sponsor of the 2012 NCAA Men's Basketball Tournament.
A mashup of Adweek's 10 Best Commercials of 2011. See the individual spots here:...
28.11.2011,
ADWeek
A mashup of Adweek's 10 Best Commercials of 2011. See the individual spots here: http://www.adweek.com/news/advertising-branding/10-best-commercials-2011-136663 Campaign Trails: Top Ten Ads of 2011 www.youtube.com
Patagonia asks that you please stop buying its products.
28.11.2011,
ADWeek
Patagonia asks that you please stop buying its products. Ad of the Day: Patagonia www.adweek.com With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild—and perhaps suggest a less selfish approach to holiday shopping. Enter Patagonia.
USTA is changing rules and trying a more child-friendly approach.
28.11.2011,
ADWeek
USTA is changing rules and trying a more child-friendly approach. New Tennis CMO Focusing on Kids Market www.adweek.com A new set of rules will give players 10 and under the chance to play with scaled-down racquets and lower-bouncing balls on smaller courts. To help spread the message about the more kid-friendly approach, the U.S. Tennis Association has promoted managing director of marketing Sue Hunt, making her its...
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