SapientNitro has been named the full-service agency of record for First Data Corp., an electronic commerce and payment processing company.

Spending in support of the brand and the incumbent on the business were not disclosed.

The independent agency had already been doing corporate identity work, design, and media strategy for the Atlanta firm. SapientNitro relaunched First Data’s identity including its "Beyond the transaction" tagline and "Beyond" symbol.

The global payment processing company serves more than 6 million merchant locations, thousands of card issuers and millions of consumers, including financial institutions, businesses, and government agencies.