Gotham Direct has tapped Adam Krumwiede as its group media director, a new position at the direct response media agency.

Krumwiede has been senior partner, group director at WPP’s MediaCom/Mediaedge:cia unit, where he worked on GlaxoSmithKline brands like Advair, Avandia, Boniva, Levitra, Lovaza, and VESIcare. Previously, Krumwiede was svp, media director at North Castle Partners.

Gotham Direct, which is not affiliated with Interpublic’s Gotham Inc., is an independent New York agency that works with clients like M&M Mars, 1800 Tequila, Hotwire.com, Chiquita, JPMorgan Chase, Gore-Tex, and New York University. The shop recently won business from Britain’s Weetabix cereal and is opening a London office to service that account and to expand in the U.K. and Europe.