Reklaam.ee
otsi ava laiendatud otsing

Uudised

Y&R Changes CEOs in New York

07.07.2011

Young & Rubicam, looking to shake its recent stretch of business erosion, is changing leadership in New York.

Tom Sebok, the agency's president and CEO for North America, is replacing Jane Barratt as president and CEO of New York. Barratt had held the role for 14 months. Before that, she was managing director at SapientNitro in New York. Ironically, Sebok had recruited Barratt. On her watch, however, wins were few and far between and accounts like Accenture, Bacardi, Office Depot and MetLife exited. 

In a statement announcing the change, global CEO David Sable asserted that the "tough news is behind us," adding, "We need to invest in this moment with the most experienced leadership and support.” Sebok joined Y&R in 2008 after eight years at BBDO. With him assuming the New York role, Sable will oversee North America. Sable himself represents change, having replaced Hamish McLennan in February.

The move comes three months after Y&R named a new chief creative officer for the office. Jim Elliott, a former group creative director at Goodby, Silverstein & Partners in San Francisco, started last month. 

 

loe lisaks
06.05.2024 Kodulehe optimeerimine: pildid e-poes
Üks pilt on rohkem kui tuhat sõna! Isegi kui sa müüd kruve, hea kirjelduse ja spetsifikatsiooni abil, siis pildi lisamine […] The post Kodulehe optimeerimine: pildid e-poes appeared first on Dreamgrow Digital .
04.05.2024 Sisuturundus: Sisuloomise mall, mis teeb kirjutamise lihtsaks
Kas sinu jaoks on sisuturundus ja sisuloomine raske töö? Enamus inimeste peas on olemas info, mida oma veebi esitada, aga […] The post Sisuturundus: Sisuloomise mall, mis teeb kirjutamise lihtsaks appeared first on Dreamgrow Digital .
01.04.2024 Digiturunduse praktikum, internetiturunduse podcast ja raadio
Olen siia kogunud oma Äripäeva raadio „Digiturunduse praktikum“ saates tehtud vestlused Eesti parimate digiturundajatega. Lisaks pikkinud mõne podcastid, milles ise […] The post Digiturunduse praktikum, internetiturunduse podcast ja raadio appeared first on Dreamgrow Dig...
18.02.2024 Kuidas kasutada ChatGPT turunduses eesti keeles?
Tehisintellekti kasutamine on tõusuteel. 2022 novembris avaldas OpenAI tasuta kasutamiseks tehisintellekti, mille taolist varem nähtud ei ole. Näitan sulle, kuidas […] The post Kuidas kasutada ChatGPT turunduses eesti keeles? appeared first on Dreamgrow Digital .
17.02.2024 3X paremad tulemused AI abil ettevõttes
Generatiivne tehisintellekt (AI) nagu ChatGPT võimaldab saavutada märkimisväärselt paremaid tulemusi ilma lisatööjõudu värbamata. Selle asemel, et otsida ja koolitada uusi […] The post 3X paremad tulemused AI abil ettevõttes appeared first on Dreamgrow Digital .