Continuing its ballsy Kenny Powers campaign that started with a Funny or Die video last year, K-Swiss has now promoted Kenny to CEO of the company. And the fictional star of HBO's Eastbound & Down is filling out his management team with a group of real athletes, including NFL stars Matt Cassel and Patrick Willis, MMA champions Jon "Bones" Jones and Urijah Faber, Biggest Loser trainer Jillian Michaels, WWE's Rey Misterio, and Olympic hopeful Josh Cox, to promote K-Swiss Tubes footwear. Kenny encourages his new staff to respect the Tubes, un-weak themselves, and quit not breaking world records. Check out the 5-minute profanity-laced video below, and a bunch more clips after the jump. The real genius is the new K-Swiss Tubes tagline: "Shut up and buy them." OK, it feels a little derivative of Reebok's 2003 Terry Tate spot. But overall the campaign, by 72andsunny, is hilarious.